The duration of a sales campaign can vary depending on your goals, audience, and product. Here are some general guidelines for determining how long to run your campaign:
1. Short-Term Sales Campaign (1–2 Weeks)
- Best for: Flash sales, special promotions, limited-time offers.
- Advantages: Creates urgency and excitement, especially effective for time-sensitive events like holiday sales.
- Challenges: Requires aggressive marketing to make an immediate impact.
2. Medium-Term Sales Campaign (2–4 Weeks)
- Best for: Product launches, seasonal campaigns, new collection releases.
- Advantages: Gives time to build awareness and engage with your audience.
- Challenges: Needs consistent effort and budget for marketing.
3. Long-Term Sales Campaign (1–3 Months)
- Best for: Brand-building campaigns, large product releases, or campaigns aimed at building long-term customer relationships.
- Advantages: You can refine your messaging and target different segments over time.
- Challenges: Requires a larger budget and well-planned strategies to maintain interest.
Factors to Consider:
- Ad budget: Longer campaigns need a sustained budget to avoid ad fatigue.
- Audience size: If your target audience is small, a short burst might work better.
- Data collection: For Facebook ads, running a campaign for at least 7-14 days allows enough time to collect data and optimize the campaign.
For your Rivo Man brand, a 2-4 week campaign might work well to give customers time to engage with your premium men’s accessories, while creating enough urgency to drive conversions. You could also test shorter, flash sales during specific occasions.